Porsche Centre,
Mayfair, London
Precision Automotive Illumination in the Heart of Mayfair
Located within the prestigious Clarges development on Piccadilly in Mayfair, the flagship Porsche Centre Mayfair presents the full range of legendary Porsche sports cars alongside the UK’s exclusive Porsche Design boutique, hospitality cafe, and client configuration lounge.
Renowned lighting studio Studio Fractal crafted a state-of-the-art lighting scheme to satisfy two rigorous design criteria: presenting a cohesive, sophisticated night-time facade in harmony with the Clarges Mayfair architecture, while strictly adhering to Porsche Corporate Architecture guidelines. The scheme demanded flawless colour rendering (CRI 90+) and smooth tuneable white adjustments to ensure the nuanced automotive paint finishes, metallic flakes, and bespoke leather interiors are showcased in absolute perfection.
Tuneable White & Spectral Accuracy
Custom luminaires engineered with Architape Pro 100 Tuneable White (TW) and static white LED tapes deliver balanced amenity and specular grazing across the cars.
Dynamic CCT tuning from 2700K to 5700K allows sales staff to simulate natural midday sunlight or intimate evening city light during VIP client vehicle configurations and handovers.
Seamless Architectural Detailing
In the Porsche Design retail boutique and coffee bar, slender Architape A005M luminaires are recessed flush within luxury shelving, counters, and wall niches.
The subterranean staircase features integrated handrail and step illumination, guiding visitors down into the lower gallery with continuous, glare-free architectural lines.
Products Specified in This Project
Tuneable White
Slimline
CRI 90+
Designing a luxury automotive showroom or high-end retail flagship?
Our engineering team delivers custom tuneable white arrays (CRI 90+ / TM-30 Rf 90+), glare-free specular lighting calculations, and bespoke joinery profile integration.